Thursday, August 25, 2011

Substitute the figure of Steve Jobs




                  Apple is preparing a replacement seat that had been abandoned by CEO Steve Jobs. He is Tim Cook, who had previously been two times when Jobs became interim CEO of health leave. Can Cook continue the glories of the legend at Apple?

Tim Cook served as Chief Operating Officer of Apple since 2007. Since the first, he is seen as the strongest candidate the CEO of Apple, when Steve Jobs finally decided to resign. And now, time has come.


Cook was deemed unable to match the vision of a Jobs. However, he was dubbed the maestro in business operations. Penjuluknya was not arbitrary, ie, the business magazine Fortune.

From CBS on Thursday (08/25/2011), Cook received an MBA from Duke University and Bchelor of Science degree from Auburn University. Prior to joining Apple, he worked at IBM, Compaq and Intelligent Electronics.

Unlike Jobs, sometimes explosive, Cook is more calm and soft-spoken. He chose not to marry. He was enthusiastic in terms of fitness and exercise, often biking or hiking on a regular basis.

Today at Apple, Cook reportedly made a revenue of USD 156.2 million which includes salary, bonuses and so on. He also owns shares of Apple which was valued at USD 140 million.

He was fully committed to Apple. Once, he said the decision to join the Apple is one of the best things in life.

"Working at Apple is not a plan for me, but without doubt this is the best decision I've ever done," said Cook.

People who worked with Cook called him brilliant. One of his achievement is to improve the supply line so that production of the Apple gadget runs very efisisien.

Worth viewed whether Cook can match Jobs and Apple as a company continue to make innovative and respected. A heavy burden indeed because he was replacing a legend who met his match in the difficult world of technology.

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