Tuesday, August 16, 2011

10 Most Expensive Google Acquisition

The boss of Google, Larry Page & Sergey Brin (ist)


As a company abundant money, Google often buy other companies. Sometimes, it is worth a very large acquisition like they had just done, which is an agreement to buy Motorola's Mobility worth USD 12.5 billion. What's most expensive acquisition ever undertaken Google? Here's a list from Mashable, Tuesday (08/16/2011):


1. dMarc Broadcasting - USD 102 Million

In January 2006, Google's advertising firm dMarc Broadcasting annexed. Google then integrate dMarc on AdSens service.

2. On2 Technologies - $ 133 Million

In February 2010, Google bought On2 Technologies, a company's video codec technology. Technology company Google is then used to optimize the video format WebM.

3. Slide.com - USD 182 Million

Slide.com Google bought in August 2010. Slide.com is the largest third-party developers on Facebook before Google mengakuisisinya.

4. Admeld - USD 400 Million

Google bought Admeld in June 2011. The company is focused on optimizing online ad service. Google integrates Admeld with its acquisition of another company that is DoubleClik and Invite Media.

5. Postini - USD 625 Million

In July 2007, Google's Postini annexed. The company is engaged in web security and archiving. Google brings Postini technology into Gmail to block spam.

6. ITA Software - $ 700 Million

ITA Software is a software company in the travel industry. Google bought it in July 2011 to enhance the ability of the machine looking for her service in the travel and aviation sector.

7. AdMob - $ 750 Million

AdMob Google bought in November 2009. The company is helping Google develop mobile advertising solutions.

8. YouTube - USD 1.65 Billion

Google's YouTube acquisition, including the most horrendous. Bought YouTube in October 2006 and is still victorious in the field of online video.

9. Double Click - USD 3.1 Billion

The amount of money to be paid for the acquisition of DoubleClick is the second most expensive for Google. Google AdSense use it for support.

10. Motorola Mobility - USD 12.5 Billion

This is the most expensive purchase Google. By purchasing the Motorola Mobility, one of the major handset companies with tens of thousands of patents, Google hopes Android will be stronger ecosystem.

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